You probably know that there are a lot of complicated concepts within digital marketing. This indicates that there could be a learning curve. Many entrepreneurs outsource to our agency to overcome this problem. But there are a few tips for you to keep in mind.
Your bounce rate relates to how engaged your users are. If you have a 50% bounce rate, it means that 50% of your viewers leave your website after reading only one post. Search engines factor your bounce rate into their algorithms. If it is very high, you will have a lower rank.
Yet there are a few effective ways to bring it down. Many bloggers try to include a few internal links that expand upon their content. Some also use plugins that display similar articles. But there is a danger in overusing internal links. A common mistake is to link every word to another article. That would be an unethical SEO practice and generally pretty annoying for the reader. Place your links carefully and provocatively.
A Secure Network
A secure network will be important if you collect payment information. Many bloggers also collect email addresses for newsletters. This raises the distinction between HTTP and HTTPS protocols. The HTTP protocol is not a secure server. If a viewer is using public WiFi, hackers will be able to access what she inputs on your website. But if you have an HTTPS server, her information will be encrypted. You should think about the implications of http vs https for SEO.
It is no secret that entrepreneurs need to understand their competitors. This extends to understanding their online presence. Company reviews will play a critical role. Many entrepreneurs use negative reviews of other companies as advertisement fodder. That is not to say that you need to call them out. You can just discern their weakness and make that one of your strengths. You should also follow their advertising companies. When a company posts its prices on Facebook, a rival might start a similar campaign with slightly lower prices.
Know How to Use Social Media
If you have researched social media, you have probably heard sweeping statements about how you should be on every outlet indiscriminately. While there is some truth to that, you will have to be a little more nuanced. If you are targeting professionals, you should focus on LinkedIn. On the other hand, millennials are usually found on Twitter. While you should be on every network, you should know where to direct your effort based on your audience.
Another consideration is that some social media practices are acceptable on one outlet but not another. People do not mind if you tweet ten times in a day. But they will get annoyed if you write ten Facebook posts in a day. Do some research to learn proper etiquette.
If you are a little intimidated by SEO, you can overcome that. Read a few good books and know that every entrepreneur has started where you are now. You should also consider putting your campaigns in the hands of our team of experts.